Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs equipped with containers of spirits.
” when you look at the days that are early’d head to nightclubs by having a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your portable toilets handing out wc paper with leaflets marketing the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to positive person to person.
Started in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, also to be into the dense associated with burgeoning myspace and facebook scene, the Her software now has one or more million feminine users across the world.
Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she did not think had been good enough.
The market is said by her ended up being dominated by “dating web sites which were initially made for homosexual males, and tuned red for lesbians”.
Ms Exton had a business that is inside for this because at that time she ended up being doing work for a London-based branding agency, where her client made dating platforms.
The bulb minute whenever she chose to do something positive about the problem arrived whenever she was at a pub with two buddies, certainly one of who had split along with her girlfriend. Continue reading Internet dating styles: exactly how Robyn Exton grew popular lesbian dating application Her